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“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
– David Brier
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BRAND IDENTITY & POSITIONING
In order for a branding effort to be successful, a company must first identify its core philosophies, such as its mission statement and values. It’s also important to determine your brand’s value proposition to the consumer by directing unique messaging through impactful logos, color schemes, brand tones and brand ethos. This is the foundation of building a brand that truly represents your organization.
At Blue Ocean we work closely with our client’s management, stakeholders and customers to analyze and condense gathered intelligence into descriptive messages that embody the company and brand’s meaning. We adopt a seamless approach and align the brand message through online and offline mediums.
We highlight the unique and original voice of the brand by:
- Connecting with the audience through creative design and tone of communication.
- Efficiently executing the brand promise.
- Evaluating and refining the company’s unique proposition.