What is Crisis Management? A Complete Guide for Businesses

Key takeaways •The result: EisnerAmper’s leadership was featured in The Economic Times and Mint, two of India’s leading business dailies, as part of our financial services PR work for the firm.•The story: Both pieces tied the firm’s growth in India to the bigger questions facing professional services, from AI to private equity to how firms […]

Two businesses can both do “SEO” and end up chasing completely different things. One wants to show up when someone nearby searches for what they sell. The other wants to rank for that same search no matter which city it’s typed from. That’s really the split between local SEO and national SEO, and picking the […]

Every digital marketing agency in India will tell you they can grow your business. Most of them have a slide with logos of “brands we’ve worked with,” a case study or two, and a pitch about being data-driven. None of that tells you much on its own. What actually matters is whether their approach fits […]

Online reputation management (ORM) builds a stronger Google presence by auditing what already ranks, publishing content you control, earning PR coverage, keeping profiles consistent, and handling negative content case by case. It can sometimes help remove negative Google results, but not always, and any agency promising guaranteed removal isn’t being honest with you. What shows […]

The right PR agency in Mumbai is one that starts with your business goals, not a media list, has real experience in your industry, is upfront about what its PR services actually include, and measures success by more than article count. Below is what to check before signing with any PR agency. Most people start […]

In today’s fast-paced, social media-obsessed world, Public Relations is a strategic lever that either makes or breaks your brand’s image. Irrespective of whether you’re launching a startup or scaling an established enterprise, understanding Public Relations helps you build trust, manage perception, uphold reputation, and engage meaningfully with your community. And that’s why many successful businesses […]