One Narrative,
Three Delivery Surfaces
LinkedIn builds the public trail of credibility. Corporate decks convert that credibility into signed pilots. Video is the connective tissue that makes both feel real, not templated.
All three exist to prove one line: NatureFit isn't selling Ayush — it's building the infrastructure of trust that Ayush has always been missing.
"Have a visible trail of scale, empanelments and traction — because we need to build this narrative for a future fundraise. Investors read public presence as proof of momentum."
Deck Audit — Current State
Before recommending what to build, we reviewed the three decks currently in use. The finding: this is a redesign and consolidation job, not a from-scratch build. There is more real substance here than the brief suggested — and a specific, fixable set of problems holding it back.
What's Already Strong
Sourced, credible data. IPD flow and cost-of-care comparisons cite IRDAI and Ministry of AYUSH directly — genuinely agency-grade rigour.
A live co-branded product. "Naari Suraksha" with Royal Sundaram already exists; this is proof of partnership, not a pitch.
Named client testimonials. Torrent Power, Vodafone Idea, JB Pharma, Mindspace, Altruist have given written quotes.
Real network data. 3L+ users, 10,000+ doctors, 200+ NABH hospitals, and real occupancy numbers for physical wellness centres.
Founder press trail. Coverage in YourStory, ET, Amazon, and awards. The LinkedIn plan builds on an existing base, not zero.
Concrete Problems Found
Text getting clipped. "How It Works" cuts off mid-sentence; "Kickstart Our Association" breaks mid-word.
Leftover templates. The Insurance deck's cover slide still has a generic "Start Your Slide →" button.
Three clashing colour systems. Teal/orange, navy-blue, and purple/pink packages — none agree with each other.
Uneven sourcing. The Corporate deck's NCD claims ("70% of urban employees") have no citation at all.
No master template. All three independently rebuild the same slides. One data update means three manual edits.
Weak close. The Corporate deck ends on testimonials with no next-step CTA or pilot ask.
Net effect: don't start over. Extract the strong data assets and testimonials, fix the QA issues, and rebuild all three decks on one shared design system.
LinkedIn Action Plan
Two pages, two jobs. Run separately, they compete. Run in sequence, each makes the other more credible.
The Voice of the Category
Personal, opinionated, date-stamped. This is where the founder becomes the reference point for Performance Wellness in India.
- Thought leadership on policy & workplace wellness
- First-person milestones (Ministry collabs, pilots)
- Founder's journey for future fundraise narrative
- Direct commentary on industry news
The Proof of Institution
Structured, credentialed, consistent. The page a CHRO or insurer checks to verify NatureFit is real, organized, and scaling.
- Official announcements & certifications
- Data-led carousels & competitive whitespace
- Practitioner verification processes
- Formal case studies and outcomes
Cadence & Pillar Mapping
8 posts/month split: 5 Founder posts + 3 Brand Page posts. Mapped directly to the content pillars.
| Content Pillar | Primary Page | Format | Example Topic |
|---|---|---|---|
| Performance Wellness | Founder | Text + Data Carousel | "Wellness is not a cost centre. It's an investment." |
| Building Trust in Ayush | Brand | Document Post | How NatureFit credentials its 10,000+ practitioners. |
| Roots, Modernised | Founder | Text + Commentary | Why Ayush deserves the same global respect as TCM. |
| Education Before Adoption | Brand | Native Video Clip | "What actually happens in an Ayurveda consultation." |
| Real Stories, Outcomes | Both | Narrative / Case Study | Anonymised corporate absenteeism & outcome data. |
Growth Tactics
Comment-First Engagement
Proactively comment on target CHRO/policy accounts in the first 30 mins to boost algorithmic reach.
Employee Advocacy
Equip the team with reshare kits to multiply organic reach without media spend.
Strategic Tagging
Tag partner organizations on milestone posts to build a public "trail of scale".
ABM-Aligned Outreach
When a post performs well with a target account, follow up with a direct message sequence.
First 90 Days on LinkedIn
Foundation before frequency. Make both pages worth following before we ask anyone to follow them.
Foundation
Momentum
Authority
Corporate Decks - Presentations & Videos
NatureFit is speaking to five audiences with five definitions of "proof." We rebuild the three existing decks on one shared design system, and create the two genuinely new decks required by the strategy. We will also create video versions of the presentation.
1. Master Corporate Sales Deck Redesign Existing
Audience: CHRO, CFO, CEO. Goal: Win the pilot. Rebuilt from the existing May 2026 deck; adding a strong closing pilot ask.
2. Performance Wellness Onboarding Kit Genuinely New
Audience: HR internal comms. Goal: Drive employee utilisation post-signature so the client actually renews.
3. Corporate Partnership Deck Refresh
Audience: Underwriting, Product and Sales teams. Goal: Neutralise fraud concerns, pitch preventive value.
4. B2G Institutional Deck Genuinely New
Audience: AYUSH Ministry, State Govt. Goal: Position as implementation partner, not favour-seeker.
5. Investor One-Pager Genuinely New
Audience: VCs. Goal: Convert public trail and case studies into a momentum story.
Deck Production Flow
Data Gap-Fill
Narrative & Design System
Build, Review & Refresh
Blue Ocean Provides
- Narrative strategy & copywriting
- Master visual template & slide design
- Two structured revision rounds
- Quarterly refresh & version control
NatureFit Provides
- Raw data, case studies & credentials
- Spokesperson time (Avneet, clients)
- Sign-offs within agreed windows
- Access to testimonials
Video Formats for Enablement
Reprioritised around what already exists. Several are conversions of static assets from current decks — cheaper and faster than shooting from a blank page.
Brand Awareness Campaign Videos
Client Testimonial Videos
Reshoot existing written quotes (Torrent Power, Vodafone Idea) as on-camera testimonials. The relationship exists, just upgrade the format.
Ayush Awareness Videos
The IPD flow is already designed and IRDAI-sourced. This is a motion-graphics conversion job, not new content.
Cost-of-Care Data Visualisation
Animate the existing cost comparison table into a closing statement.
Founder Film — Avneet Bhatia
Live-action. Avneet frames the thesis, using existing press trail as B-roll credibility.
Naari Suraksha Explainer
A live, named insurance product deserves its own animated explainer, not just a bullet point.
Wellness Centre Walkthrough
Real field footage from Airoli/Pune centres instead of a generic network animation.
App Walkthrough
Screen-recorded directly from the live NatureFit app to remove friction for first-time users.
Workflow: Blue Ocean Scripts → NatureFit Approves → Shoot/Animate → Edit & Brand → Embed in Decks. Overlapping footage is shared with YouTube scope.
Costs - Rs 1,10,000 For Linkedin Marketing for 2 entities. (Includes Strategy, content creation, execution and reporting)
Does not include - Taxes, Editing of the videos, Travel and any other expenses apart from the one mentioned above)
Costs - Rs 50000 per video (Includes - Scripting, Production, Editing)
Does not include - Taxes, Travel and any other expenses apart from the one mentioned above)